Ad & media agencies
Media convergence is a trend that is having a high impact on the entire advertising and media industry. In this respect, the specific convergence of TV and the Internet via Smart TV could be seen as something that will definitely shake up and change the conventional media landscape, offering more lean-back opportunities to consumers via branded, interactive experiences.
Enterprises utilising Smart TV
- will have a new form of access to their target group’s living room
- can combine the emotional and visual impact of TV with the power of direct marketing, sales & digital distribution
- will reschedule their cross media and distribution mix, leading to new ad formats and potential business opportunities
These are just three effective ways for enterprises to put an end to the ‘50% waste’ of advertising budgets by targeting, focusing & relating to consumers directly. The customers themselves will be able to take more control, arrange delivery on demand, and connect & interact with content.
So what will you do? We will be delighted to provide you with information and support to enable you to explore the new media era that is dawning. If you want to advise your client or develop a Smart TV app for him or her, you can count on us for guidance. See our more information
section to get in touch.
Promoting App developers
If you’re an App developer or development company, but you don’t want to launch your own App, the Smart TV Partner Portal offers the option to promote your company and attract new clients. There will be a separate section in the Smart TV Partner Portal that will highlight App developers to Smart TV partners. In order to be eligible for this, you need to meet the following basic criteria:
- You have successfully developed one or more Smart TV Apps, including the screenshots of the App(s)
- The owner(s) of the Apps endorse the work you did in creating the Smart TV App
When you would like to know more on the possibilities to promote your services to Smart TV partners, please get in touch using the information below.
Most information about Smart TV is available on the Smart TV Partner Portal such as a Smart TV introduction
and a list of Frequently Asked Questions
(FAQ). For questions relating to your App you need to use our support system
. For other questions (e.g., press information) please use the details below to get in contact. Note that we have a very strict contact policy, so ensure you use the resources and tools available on the Smart TV Partner Portal to answer your question.
TP Vision Netherlands B.V.
Prins Berhardplein 200
1097 JB Amsterdam
Telephone: + 31 (0) 40 27 47 446