About Smart TV
Bring your branded experience to customers' living rooms by using Smart TV. By utilizing the standardised development principles of Smart TV our partners can attract new customers via interactive consumer experiences. Ad revenue and E-commerce are some of the business models available. Take a look at 'how to build for Smart TV' on how to onboard with Smart TV.
Smart TV is currently available on the following brands and products:
New partnerships with key Consumer Electronic Companies have been created due to our ambition to get a larger number of consumers using Smart TV. It is one of the easiest and effective ways of bringing interactive content to TV screens. Thanks to Smart TV, partners are able to onboard quickly to develop a varied and localised portfolio of Apps. Consumers can choose their favourite Apps and content from a large selection that reflects their country of origin and language due to the richness of the Smart TV Apps portfolio.
Smart TV’s open HTML-based solutions ensure its flexibility and allows partners to select their own preferred technology to create interactive experiences. The NetTV Apps support open standard (CE-HTML) or build on them themes. This gives Smart TV partners freedom from 'tight grid' developments, allowing them to design bespoke branded experiences. Enterprises interested in designing their own NetTV interactive content are able to onboard easily and get support with their NetTV Apps. This service is free of charge and the web portal can provide tips as Apps are developed and introduced. Please use the onboarding option to start immediately.
Smart TV enabled products have a full web browser on board for ease of use. It is based on the open CE-HTML specification, which is a subset of existing open internet standards, such as XHTML1.0, CSS TV Profile 1.0, DOM level 2 (the Core, Style, Events, and a subset of the HTML modules), ECMAScript 262 (3rd edition) and XMLHttpRequest (AJAX). Additionally, CE-HTML describes specific extensions for TV use, including Media object (for A/V rendering control), spatial navigation (up-down/left-right/OK) and guidance for text input with a simple TV remote control (SMS style) making the process of moving between Apps straightforward.
CE-HTML (i.e. CEA-2014 or Web4CE) was co-developed by major CE companies
and standardized by the CE Association. The Open IPTV Forum has chosen CE-HTML as its TV browser standard and it is also part of the HbbTV specification (HbbTV v1.1.1 link). This is beneficial to partners as it ensures a wide pickup by the industry, as well as a significant increase in the reusability of your App development.
Consumers viewing Smart TV will be able to find your Smart TV app in the App Gallery, which is organized by country and a selection of categories, such as News, Entertainment, etc. Users have the option to designate Apps as their 'favorite' and once yours is selected consumers have direct access to it. Your NetTV app is infact a Web App, i.e. a website running in a browser, so it does not need to be downloaded and installed on TVs, but remains in the cloud. This means you have the ultimate flexibility to change and update the App whenever you want and have it deployed instantly.
